Lush has introduced a new product line inspired by The Body Shop’s classic offerings.
- This launch reinvents over a dozen of The Body Shop’s best-selling vegan products.
- Mark Constantine, Lush’s founder, shares a historic connection with The Body Shop’s origins.
- The Body Shop’s administration has sparked emotional reflections at Lush.
- Lush’s new collection is set to be available online and in select stores by November.
Lush has introduced a new collection that draws inspiration from The Body Shop’s iconic products, effectively offering a modern reinterpretation of the latter’s top-selling vegan items across hair, body, and skincare categories. This initiative not only renews more than twelve of The Body Shop’s widely appreciated offerings but also revives the essence of its classic formulations.
The symbiotic relationship between Lush and The Body Shop can be traced back to the career origins of Mark Constantine, Lush’s founder, who had an integral role in supplying and developing several formulations during The Body Shop’s nascent years. As The Body Shop encountered administration issues earlier this year, these past associations stirred a sense of nostalgia and prompted Lush to create a new line reminiscent of the shared legacy.
The newly unveiled collection by Lush celebrates this historical bond by revisiting the earlier formulas that were pivotal to their success. Constantine reminisces, “Those who still remember making creams for Anita in Mark and Mo’s shed wanted to revisit those earlier formulas: the ones that got away.” This statement encapsulates the raison d’etre for Lush’s homage to products like ginger shampoo, banana conditioner, hemp hand cream, and cocoa body butter, which echo the classics of The Body Shop.
Coinciding with The Body Shop’s acquisition by Aurea, led by Mike Jatania, from administration, Lush’s launch marks a notable moment for both brands. The Body Shop, now under the leadership of Charles Denton, continues its operations with a refined retail presence, having streamlined its number of stores from the pre-administration count of 133 outlets.
Lush’s tribute to The Body Shop not only highlights the historical connection between the two brands but also underscores the enduring appeal of classic formulations in the beauty industry.
