In a bold move to expand beyond digital boundaries, Lookfantastic has inaugurated its first permanent retail space in Altrincham, Greater Manchester.
- The store features over 90 renowned beauty brands, including exclusive offerings not available elsewhere.
- Visitors can benefit from expert advice and an array of beauty services, such as the world’s first Color Wow salon and Dermalogica treatments.
- The store’s design aligns with THG’s commitment to sustainability, featuring an in-store recycling station.
- THG’s strategy integrates this concept store to bridge their online success with physical customer interactions.
Lookfantastic, a well-established online beauty retailer, has taken a significant step by opening its first permanent store. Situated in Altrincham, Greater Manchester, this development builds on the company’s successful events and pop-up retail experiences. The introduction of a permanent store marks a strategic expansion aimed at providing customers with an immersive experience that enhances the understanding of brands and products on offer.
The store stocks an impressive selection of over 90 beauty brands. Among these, several exclusives such as Dr Loretta, Espa, Perricone MD, Jo Malone, and Dr. Dennis Gross stand out, attracting considerable attention from beauty enthusiasts keen on accessing unique products. Monthly beauty pop-ups will further enrich the customer experience with collaborations, new product launches, and limited-edition items.
Further enhancing the store’s appeal, customers are offered expert guidance from industry advisers and multi-brand specialists. This includes detailed skincare consultations provided by health professionals, elevating the in-store service to a new level. Notably, the store houses the world’s first Color Wow salon, offering specialised treatments alongside Dermalogica services, ensuring a comprehensive beauty care journey for visitors.
Emphasising sustainability, Lookfantastic incorporates a recycling station within the store. This initiative supports THG’s broader environmental commitments, encouraging customers to participate actively in sustainability efforts. Lucy Gorman, THG Beauty’s chief executive, underscores the innovative nature of the store, describing it as an immersive beauty destination that complements their omnichannel strategy.
The store serves as a bridge between Lookfantastic’s thriving online platform and the tangible, community-focused experience of physical retail. Lucy Gorman highlighted the importance of community to the retailer, expressing enthusiasm for the new opportunities this store provides in merging digital and physical retail landscapes for their dedicated customer base.
Lookfantastic’s new store represents a pivotal element in THG’s strategic vision, seamlessly integrating digital excellence with immersive physical retailing.
