A recent analysis reveals a significant price disparity between local convenience stores and their larger supermarket counterparts.
- The study compared prices of 42 common grocery items across various store formats of major supermarket chains.
- Morrisons Daily outlets exhibited the highest price inflation, reaching an average of 21% over larger stores.
- Tesco Express and Sainsbury’s Local also showcased higher prices, though to a lesser extent, impacting loyal customers.
- The study underscores the potential financial burden on consumers with limited access to larger supermarket options.
A recent study conducted by a consumer group has unveiled noticeable price differences between small local convenience stores and larger supermarket branches. By examining the prices of 42 widely purchased grocery items, the research aimed to shed light on the economic impact faced by consumers who frequently shop at smaller outlets due to convenience or necessity.
The findings highlighted that Morrisons Daily, the convenience arm of Morrisons, led the pack with price discrepancies, charging customers an average of 21% more than its larger supermarkets for identical goods. This price increase was particularly pronounced for those not benefiting from the More loyalty scheme, unavailable in their Daily stores. In a related statement to a news outlet, a Morrisons spokesperson mentioned ongoing efforts to introduce this loyalty card to its convenience stores in the near future.
Similarly, Tesco Express locations demonstrated a 10% price hike compared to their main branches. Customers participating in the Tesco Clubcard programme encountered even steeper costs, facing up to 11% higher prices. This strategy is attributed to the retailer’s tailored approach to product pricing in its smaller outlets, where shopping habits tend to differ from those at full-sized stores.
Sainsbury’s Local presented a 5% price differential, with items being 14% more expensive for Nectar card members compared to purchases made at larger stores. This reflects a broader trend where consumers reliant on smaller stores face financial strain, especially when utilising loyalty bonuses that seem less beneficial in these settings.
In examining the root of these price variations, Which? Retail Editor, Ele Clark, noted the dilemma faced by many shoppers who lack easy access to large supermarkets or online delivery options. Clark articulated the necessity for some individuals to rely on convenience stores due to transportation challenges or geographical constraints, ultimately leading to increased yearly expenditure.
The study calls attention to a notable financial impact on consumers who have no choice but to purchase essentials at local convenience stores, potentially spending significantly more annually than those with accessibility to larger supermarkets.
This study draws attention to the pressing economic reality faced by consumers reliant on pricier local convenience stores.
