Sprii, a pioneer in live shopping technology, is set to enter the UK market, supported by Topshop’s owners.
- More than half of Sprii’s marketing efforts will be concentrated on British consumers, indicating its strategic focus.
- Already collaborating with 100 UK retailers, Sprii is looking to forge new partnerships with high street titans.
- The move comes in the wake of Asos’s collaboration with Bestseller group, furthering retail innovations.
- Sprii’s initiative underscores the growing influence of live shopping in reshaping global e-commerce.
Sprii, a notable player in the live shopping technology sector, is poised to penetrate the UK market with substantial backing from the owners of Topshop. This strategic decision signifies the company’s ambition to become a significant force in British retail. With more than half of its marketing resources dedicated to the UK, Sprii aims to utilise its financial backing to capture a substantial audience.
Currently, Sprii is in collaboration with around 100 UK retailers, bolstering its presence on social media platforms. The firm is in pursuit of new alliances with major high street retailers, which could further establish its platform as a leading choice for live shopping events. Corey Morris, Sprii’s Chief Marketing Officer, remarked, “This investment is being channelled into bespoke campaigns designed for British consumers, emphasising a localised approach that will resonate with the distinct shopping habits of UK audiences.“
This expansion is set against the backdrop of Asos’s joint venture with an investment firm controlled by the Holch Povlsen family, which also holds significant interest in the Sprii platform. By leveraging emerging technologies, Sprii and its backers hope to influence the retail industry significantly. This approach is particularly timely, given the increasing popularity of live shopping platforms such as TikTok Shop among younger audiences.
Notably, a study by Fiverr indicates the trend towards live shopping, with a significant portion of Generation Z planning to conduct their holiday shopping through platforms like TikTok Shop. This is part of a broader shift expected to see live shopping account for a fifth of global e-commerce by 2026, primarily fuelled by demand from consumers in China.
Sprii’s unique selling proposition lies in its facilitation of direct transactions between retailers and customers, bypassing intermediaries typical of other platforms. According to data shared by Sprii, consumers tend to engage with live shopping events for about 20 minutes, in stark contrast to the mere 54 seconds spent on static webpages. This reflects the platform’s potential to enhance consumer engagement substantially.
Sprii’s expansion into the UK underscores the transformative impact of live shopping on contemporary retail practices, promising significant market shifts.
