Little Mistress, a leading online womenswear brand, partners with Chloe Lewis for an exclusive collection at New Look.
- The collection features a range of stylish pieces including metallic and sequin dresses, jumpsuits, and more.
- Scheduled to launch on 25 October 2024, the collection will be available online and in 40 New Look stores.
- Little Mistress aims to bring tailored fashion to New Look’s clientele through this strategic partnership.
- This collaboration marks the beginning of a series of influencer partnerships for Little Mistress.
Little Mistress, a renowned online womenswear brand, has announced an exciting collaboration with Chloe Lewis, a star from The Only Way Is Essex, for an exclusive AW24 party season collection available at New Look. The 45-piece collection will be launched on 25 October 2024, both online and in 40 New Look stores across the United Kingdom, featuring a range of metallic and sequin dresses as well as jumpsuits, playsuits, and co-ords. Targeting customers with sizes ranging from UK 6 to 22, the collection is priced between £25 and £69.
Chloe Lewis, who has been associated with Little Mistress since their AW15 and SS16 campaigns, fronts the collection, ensuring a fashionable yet accessible offering for the upcoming party season. This new line encapsulates Little Mistress’s dedication to creating elegant, statement pieces that resonate with their audience. The collaboration signals a new direction for Little Mistress, as it represents the first in a series aimed at aligning the brand with various influencers to deliver unique, targeted designs.
Mark Ashton, the founder of Little Mistress, emphasized the strategic vision behind these collaborations, stating that each collection is meticulously crafted to bring a distinctive edge tailored specifically for each retailer’s customer base. He expressed immense enthusiasm for joining forces with New Look and Chloe Lewis, highlighting that the exclusive range beautifully captures the essence of Little Mistress.
New Look’s commercial director, Sarah Betts, echoed this sentiment, noting Chloe Lewis’s strong connection with their audience and expressing anticipation for the collection’s in-store and online debut, just in time for the festive season. Lewis herself shared her excitement about the partnership, emphasizing the collection’s potential to make women feel glamorous and confident during festive gatherings.
In a broader strategic move, Little Mistress announced plans to launch pop-up stores in prominent London locations within the next year. Since its inception in 2010, the brand has established itself as a digital-first womenswear label, collaborating with various media personalities to expand its reach. Following its acquisition by Poeticgem from the PDS Group in September 2023, Little Mistress has continued to innovate by producing white-label brands for high street retailers.
The collaboration with Chloe Lewis signifies Little Mistress’s strategic expansion in influencer partnerships, enhancing its presence in the UK fashion market.
