Lidl is set to launch its inaugural pop-up at London Fashion Week, named ‘Patisserie Lidl’.
- This unique event celebrates Lidl’s accolade as the most popular supermarket bakery.
- The pop-up will showcase a limited edition ‘Croissant Handbag’ designed by Nikolas Bentel.
- Visitors can enjoy Lidl’s all butter croissants, with proceeds going to charity.
- The event runs from 9am to 4pm on 13th and 14th September at 55A Dean Street, London.
Lidl is preparing for a groundbreaking moment as it unveils its first pop-up event at the prestigious London Fashion Week. Dubbed ‘Patisserie Lidl’, this event not only marks Lidl’s debut in the fashion arena but also pays tribute to its successful bakery range, which has been recognised as the most popular among supermarket bakeries. The pop-up promises an exclusive experience that intertwines fashion with Lidl’s culinary offerings.
Scheduled to take place on the 13th and 14th of September, the event will be hosted at 55A Dean Street in London, welcoming visitors from 9am to 4pm. Among the highlights is the opportunity for attendees to immerse themselves in a delectable selection of sweet pastry treats.
A focal point of this event is the limited edition ‘Croissant Handbag’, a creation by artist Nikolas Bentel. This handbag, inspired by Lidl’s signature bakery item, has garnered significant attention after selling out in under two minutes during its initial release. Customers who missed the previous sale will have a chance to purchase one during the pop-up at a price of £50. The sale of these handbags operates on a first-come, first-served basis, adding an element of exclusivity and excitement.
Throughout this two-day event, participants can indulge in Lidl’s renowned ‘All Butter Croissant’, available for just 59p. Importantly, the proceeds from these sales are committed to supporting the children’s charity NSPCC, aligning the event with a noble cause while enhancing its appeal.
The pop-up at London Fashion Week exemplifies Lidl’s innovative approach to marketing by blending the world of fashion with its well-loved bakery products. This strategic move not only capitalises on its bakery’s popularity but also strengthens Lidl’s brand presence in the competitive retail market.
Lidl’s pop-up at London Fashion Week uniquely marries fashion and food, creating a memorable experience while supporting charity.
