Lidl is set to invest a remarkable £21 billion in the British food sector this year.
- This investment exceeds its original target by 40%, reflecting Lidl’s commitment to local agriculture.
- Two-thirds of Lidl’s permanent product range are sourced from British suppliers.
- An upcoming conference aims to strengthen Lidl’s relationship with British farmers.
- Lidl celebrates its 30th anniversary in Great Britain with this substantial commitment.
Lidl has announced a significant increase in its investment in the British food industry, with a planned total of £21 billion by the end of 2024. This investment marks a 40% increase over its initial five-year commitment of £15 billion. These funds have been allocated across various sectors, reflecting the company’s dedication to championing British agriculture.
Significantly, two-thirds of Lidl’s permanent product range consists of items sourced from British suppliers. This includes 100% of their fresh everyday milk, butter, eggs, cream, pork, chicken, and beef, showcasing their focus on supporting local producers.
In alignment with this investment, Lidl plans to host a Grassroots Farming Conference in February. This event aims to foster stronger relationships with farmers and address critical issues within the agricultural sector, such as agricultural policy and mental health. Key speakers will include Alex Burrows, chair of NACFT, Michael Kavanagh, director of Green Farm Collective, and Stephanie Berkeley from the Farm Safety Foundation.
Richard Bourns, Chief Commercial Officer of Lidl GB, expressed pride in the relationships built with British suppliers over the years. As Lidl marks its 30th year in Great Britain, Bourns emphasised the company’s ongoing commitment to supporting British farmers and ensuring the availability of locally-sourced products throughout the year.
Lidl’s enhanced investment in British agriculture signals its sustained support for local food producers and its commitment to quality.
