Lidl is responding to a significant increase in demand for plant-based foods by tripling its range in the UK.
- The new plant-based line, Vemondo!, will introduce 21 new products, including burgers, sausages, mince, and nuggets.
- Lidl aims to become the first UK retailer with specific plant-based protein targets, enhancing customer dietary options.
- A sustainability commitment sees Lidl doubling sales of plant-based proteins from dairy alternatives alongside competitive pricing promises.
- Lidl’s investment in British farming supports supplier growth and aligns with its planetary health diet goals.
Lidl is strategically responding to a 12% rise in demand for plant-based foods by expanding its offerings across the UK. This move comes as part of a broader shift towards healthier and more sustainable food choices among consumers. The new Vemondo! line will see the introduction of 21 plant-based products including popular items like burgers, sausages, mince, and nuggets.
This significant expansion positions Lidl as the first UK retailer to set clear targets for plant-based protein offerings. The company’s goal is to break down barriers to accessibility, ensuring that customers can easily make healthier and more sustainable food choices. Richard Bourns, Lidl GB’s Chief Commercial Officer, highlights the importance of supporting British farming, emphasising the investments made to prepare suppliers for future growth while adhering to a planetary health diet.
The retailer is also pledged to offer market-leading prices for these new plant-based options, thus broadening the appeal to a wider customer base. By doubling sales of plant-based proteins derived from dairy alternatives, Lidl is advancing its sustainability agenda, which includes gradually replacing animal-based products with vegan alternatives. This strategy aligns with Lidl’s long-term objective to significantly enhance its plant-based range through 2025 and beyond.
Lidl’s commitment extends to ensuring that the selection helps accommodate diverse dietary needs, providing more choices for customers pursuing a plant-based diet. The approach taken not only addresses current consumer trends but also positions Lidl as a forward-thinking leader in the grocery retail space for plant-based nutrition.
Lidl’s strategic expansion of its plant-based range underscores its commitment to sustainability and meeting diverse customer dietary needs.
