Liam Price has transitioned to AllSaints as the new global ecommerce director.
- Price’s career began in retail with a focus on digital strategy.
- His previous roles include positions at FatFace, LK Bennett, and Oasis Fashion.
- Price is recognised in Drapers 30 Under 30 for his contributions to fashion retail.
- He expressed enthusiasm about joining AllSaints and its iconic brands.
Liam Price, a prominent figure in digital retail strategy, has embraced a new role as the global ecommerce director at AllSaints. His career in the fashion industry began as a part-time retail worker at Outfit, where he gained foundational experience before advancing his professional journey.
Price gained notable expertise through his involvement with the John Lewis Partnership, starting in 2007 as a senior merchandising assistant within the management development programme. He further honed his skills at the Arcadia Group as an ecommerce assistant merchandiser in 2009, contributing to online brand strategies.
In 2011, Price transitioned to New Look as an ecommerce junior merchandiser, and later became pivotal during his five-year tenure at Warehouse. During this time, he progressed from digital trading manager to head of digital, significantly influencing the brand’s digital operations.
His professional accomplishments earned him a spot in Drapers’ ’30 Under 30′, celebrating emerging leaders in fashion retail. Price also held the position of digital director at LK Bennett, followed by a pivotal role as ecommerce director for Oasis Fashion from 2018 to 2020.
Most recently, Price served as the digital director for FatFace, a position he held until September 2024. Now, joining AllSaints, Price expressed his excitement, acknowledging the welcoming environment and the prestige of the brands led by CEO John Varvatos.
Liam Price’s appointment at AllSaints marks a significant step in his evolving career within the fashion retail industry.
