Meadows, the sister label to LF Markey, will enter an indefinite hiatus as announced by founder Louise Markey.
- The brand, known for its prairie-inspired designs, was launched in 2019 and is popular among UK and international retailers.
- Louise Markey cites the need to streamline operations and concentrate resources on LF Markey as the reason for this decision.
- A closing-down sale for Meadows’ remaining stock is now available via its direct-to-consumer e-commerce platform.
- Meadows proved to be labour-intensive, prompting a strategic refocus on LF Markey’s core offerings.
In a surprising turn of events, founder Louise Markey revealed that her prairie-inspired womenswear brand, Meadows, will be placed on an indefinite hiatus. Markey’s decision underscores a shift in focus towards her primary brand, LF Markey, which specialises in workwear-inspired fashion for women and children.
Since its inception in 2019, Meadows has captivated the market with its distinctively feminine designs, drawing inspiration from the prairie aesthetic. Over the years, it secured a strong presence by partnering with 30 independent retailers across the United Kingdom, including notable names such as London’s The Mercantile and Newquay’s Roo’s Beach. Furthermore, the brand expanded its reach to 50 retailers across the United States, Canada, Australia, Belgium, Italy, Switzerland, and France.
Louise Markey expressed the joy the Meadows label had brought her over the past five years but acknowledged that simplifying her business strategy was paramount at this juncture. The labour-intensive nature of the Meadows line has been challenging for an independent brand managing limited time and resources. Therefore, the strategic decision to channel efforts into LF Markey aims to optimise business operations and focus on what the company does best: create outstanding workwear-inspired garments.
In light of this development, a closing-down sale is currently underway, featuring Meadows’ remaining stock, which is available for purchase through its direct-to-consumer e-commerce website. This sale provides an opportunity for loyal customers and new clientele to acquire Meadows’ distinctive pieces before they become unavailable.
Louise Markey’s decision, while understandably difficult, aligns with a broader vision for her namesake brand, focusing on its hallmark denim and corduroy boilersuits which have become synonymous with LF Markey’s identity.
The hiatus of Meadows allows Louise Markey to strategically align her focus and resources on further developing the core brand of LF Markey.
