The renowned Scottish cashmere brand, Johnstons of Elgin, has launched a new store in Burlington Arcade, London.
- This three-floor store, opening on 11 November 2024, offers a wide array of products.
- A focus on British craftsmanship, with hand-crafted Scottish furniture, defines the store’s interiors.
- Executives from both Johnstons of Elgin and Burlington Arcade highlight the unique shopping experience provided.
- Burlington Arcade continues its legacy as a hub for luxury cashmere and British-made excellence.
On 11 November 2024, Johnstons of Elgin, a prestigious Scottish cashmere brand, inaugurated a new store within the distinguished Burlington Arcade, located in London’s Piccadilly. This expansion marks a significant stride in the brand’s retail strategy, offering an extensive range of products across its newly designed three-floor setting.
The ground floor is dedicated to accessories, inviting customers to explore a selection that complements the brand’s reputation for quality. Progressing to the first floor, shoppers can utilise a private dressing room, enhancing the personalised experience that Johnstons of Elgin promises.
This store not only provides clothing accessories but integrates hand-crafted Scottish furniture and ceramics, celebrating the finest in British craftsmanship. The thoughtful interior design aligns with the brand’s commitment to authentic and sustainable British luxury.
Commenting on the store’s opening, Oscar MacDonald, Chief Commercial Officer at Johnstons of Elgin, emphasised Burlington Arcade’s reputation, stating, “Burlington Arcade is one of the jewels of Mayfair, curating brands that celebrate the very best of British craftsmanship today. For over a century, it has been the home of cashmere in London – the ultimate destination for the discerning customer seeking to discover the very best of our craft.”
Adding to this, Trupti Shah, Commercial Director at Burlington Arcade, remarked on the strategic design of the store, offering “local and international visitors a unique experience and a distinctive destination in the heart of Mayfair for the very best of British-made excellence.”
Johnstons of Elgin’s Burlington Arcade store epitomises British luxury, craftsmanship, and innovative retail design.
