John Lewis has introduced a 20-piece circular collection aimed at sustainability and durability in fashion and home products.
- The collection features 100% cashmere jumpers, organic cotton pyjamas, and recycled polyester duvets.
- Prices vary from £8.50 for baby sleepsuits to £135 for cashmere jumpers.
- Each item includes a QR code for detailed design process insights.
- The initiative supports a circular economy, focusing on materiality, durability, and recyclability.
John Lewis has recently launched a new range of products known as the circular collection, comprising 20 pieces that span both fashion and home goods. This move marks a significant step in the company’s effort to merge style with sustainability, catering to consumers increasingly conscious of environmental impacts.
Among the offerings are luxurious 100% cashmere jumpers, alongside more affordable options such as pyjamas and baby sleepsuits made from 100% organic cotton. Additionally, the collection includes home products like duvets and pillows, which incorporate 100% recycled polyester for their filling. Prices are designed to cater to a broad market, starting at £8.50 and reaching up to £135 for more premium items.
Significantly, each product within the collection is accompanied by a QR code on its care label. This innovation allows consumers to access comprehensive information regarding the design process, thereby increasing transparency and consumer engagement. The development of these products is aligned with Wrap’s circular design toolkits, which focus on three primary factors: materiality, durability, and recyclability. This alignment ensures the products not only meet current consumer expectations but also contribute positively to an eco-friendlier economy.
Kathleen Mitchell, the commercial director of John Lewis, emphasised the company’s ongoing commitment to enhancing the efficiency of its design processes. She noted, “We know [customers] want products that look good and that last, and that’s exactly what these designs offer. It’s been incredibly insightful seeing the circular framework and strategy put to practice.”
The circular collection by John Lewis is a decisive step towards blending style with eco-consciousness, reflecting a commitment to longer-lasting and sustainable products.
