The John Lewis Partnership has launched its AW24 fashion collection, showcasing innovation in design.
- The collection spans in-house brands John Lewis & Partners, Anyday, and And/Or, each with distinct themes.
- John Lewis & Partners focuses on luxurious knitwear and versatile clothing items with a classic palette.
- Anyday introduces competitively priced contemporary workwear with a twist of modern design.
- And/Or embraces bohemian trends with denim and suede as fabric cornerstones.
The John Lewis Partnership has launched its much-anticipated Autumn/Winter 2024 fashion collection, revealing a compelling blend of design and function. The range emphasizes the unique characteristics of its in-house brands: John Lewis & Partners, Anyday, and And/Or.
John Lewis & Partners offers a selection of timeless knitwear, including cashmere and alpaca pieces. The collection highlights statement coats and maxi dresses, allowing wearers versatile styling options. Colour choices are dominated by indigo blue, royal purple, chocolate brown, and rich red, complemented by black, camel, and grey.
Focusing on contemporary workwear, Anyday features waistcoats, loafers, and heavy blazers. This brand has expanded from homeware to fashion, incorporating materials suited for office settings, such as denim.
And/Or has embraced bohemian and western influences, featuring denim and suede pieces. The line includes knee-length buckle boots, slim flared jeans, and lightweight blouses, creating a feminine and romantic aesthetic. Executive director Peter Ruis accentuates the emphasis on these stylistic trends.
John Lewis director Queralt Ferrer notes a significant reimagining of classic styles with playful proportions and androgynous shapes, particularly in the John Lewis cashmere crew-neck jumpers. The introduction of pieces like the alpaca cape cardigan adds elegance and warmth to the offerings.
The price range for the collection is notably broad, from £19 for an Anyday vest to £399 for an And/Or suede trench coat, reflecting the collection’s diversity and accessibility.
The AW24 collection from John Lewis epitomises a blend of classic elegance and modern trends, presenting a versatile range for the upcoming seasons.
