John Lewis has officially launched its Christmas shops across 35 stores, marking the start of its festive sales campaign.
- Customers can find a variety of Christmas goods, from decorations like trees and baubles to gifting items and wreaths, in dedicated areas.
- This initiative marks the first consolidation of Christmas foliage in 15 stores, enhancing the holiday shopping experience for consumers.
- Festive activities are underway, including the return of Quality Street pick and mix, Lego workshops, and personalised chocolate gift boxes.
- Sales of baubles have seen a significant increase of 130% from the previous year, highlighting early consumer engagement and enthusiasm.
John Lewis has commenced its Christmas campaign by opening dedicated seasonal shops in 35 locations, effectively igniting the festive spirit as consumers prepare for the holiday season. The retailer has curated an extensive selection of Christmas essentials, offering everything from trees and baubles to elegant wreaths and unique gifts, thus aiming to cater to a wide range of preferences and needs.
For the first time, John Lewis is unifying its collection of Christmas foliage across 15 of its stores, creating a cohesive and immersive shopping environment that enhances customer convenience. This strategic move aligns with the company’s efforts to provide a seamless shopping experience and strengthen its festive offerings.
In addition to traditional shopping, John Lewis is engaging patrons with a variety of festive activities. These include the return of the popular Quality Street pick and mix, the introduction of creative Lego ‘Make and Take’ workshops in 14 stores, and the launch of customised Tony’s Chocoloney gift boxes. Such initiatives are designed to attract families and individuals seeking interactive and personal experiences during the holiday period.
The opening of the Christmas shops follows the early success of John Lewis’s online seasonal shop, which was launched the previous month. Notably, the department store reports a remarkable 130% increase in the sales of individual baubles from last year, signalling robust consumer interest and an early start to festive preparations.
Lisa Cherry, the head of Christmas at John Lewis, expresses her excitement about the festive season, highlighting the introduction of a pink Christmas tree as a standout item. She states, “This year, I’m particularly excited by our first-ever pink Christmas tree, it’s a real statement maker and feels extra special when decorated with our kitsch Sugar & Spice decorations.” Additionally, new offerings such as wreaths and decorations from the brand ‘Pri Pri’, created from upcycled saris by former partner Priya, are expected to delight customers.
John Lewis’s strategic approach to launching its Christmas shops underscores its commitment to enhancing the holiday shopping experience through diverse product offerings and engaging activities.
