John Lewis Partnership has received crucial approval for its flagship housing project in Bromley, London, integrating residential and commercial spaces.
- The project will develop 353 rental homes above a modernised Waitrose store, enhancing local infrastructure.
- Approval follows extensive consultations and addresses concerns from local residents and officials.
- Ten percent of the residences will be classified as affordable, with rents capped at 80% of the typical market rate.
- Katherine Russell from John Lewis emphasised the support from locals and the project’s community benefits.
The John Lewis Partnership has successfully secured approval for its pioneering rental housing project in Bromley, London. This significant development will create 353 rental apartments positioned strategically above a refurbished Waitrose supermarket, promising to upgrade local amenities and community infrastructure. The scheme aims to deliver a fusion of residential and retail benefits to Bromley’s residents.
A rigorous consultation process began in June 2022, culminating in a submitted planning proposal by June of the following year for this site, along with another in West Ealing. Despite initial pushback from homeowners and local councillors regarding the tower’s height and the need for more affordable housing options, the Bromley scheme eventually received the green light after careful consideration by the planning officers.
Addressing affordability—a paramount concern in the public consultations—John Lewis has committed to making 10% of the new homes affordable. These units will feature rents priced at no more than 80% of the area’s market average, providing a more accessible option for potential tenants.
Katherine Russell, the director of build-to-rent at John Lewis, expressed delight over the approval, emphasising the backing from Bromley residents and elected officials. She highlighted the project’s potential to enhance the area, provide essential housing solutions, and establish a state-of-the-art Waitrose as a central community hub.
The final approval marks a significant milestone for the John Lewis Partnership’s vision of integrating living spaces with commercial convenience. This ambitious venture is set to provide substantial community benefits and reflect a modern approach to urban development.
The John Lewis housing scheme in Bromley heralds a new era in urban residential development, blending living and retail spaces.
