John Lewis has initiated a 16-week repair trial with Timpson Group at select stores.
- The trial offers mending, restoring, and dry cleaning services in five locations.
- Through this trial, John Lewis aims to gather insights on customer service preferences.
- Repair service pricing ranges from £10.95 to £99.95 depending on the item.
- This initiative underlines John Lewis’s commitment to sustainable fashion practices.
John Lewis has embarked on a 16-week trial, partnering with Timpson Group, to offer repair and dry cleaning services in select stores. The initiative is being carried out in five John Lewis locations, including Oxford, Liverpool, Cheadle, Milton Keynes, and Welwyn, aiming to acquire valuable insights into the types of services customers are most interested in, alongside the demographics of those utilising the repair services.
By introducing services such as mending, restoring, and dry cleaning, John Lewis seeks to extend the life cycle of fashion garments. According to Kathleen Mitchell, the commercial director, this step promotes the idea of fashion and homeware being durable and sustainable, enhancing the longevity of cherished wardrobe items. As Mitchell expressed, “Our customers come to us for fashion and homeware that’s well made and will last — and this just takes that mentality and service one step further.”
Pricing for the repair services varies, starting at £10.95 for simple procedures like pocket fittings and rip-mending, up to £99.95 for complex tasks such as handbag restoration. This price range is designed to cater to a broad spectrum of repair needs, ensuring that customers have accessible options to restore their valued items.
The trial not only provides services to customers but also serves as an exploration into the consumer behaviour associated with fashion care and repair. The insights gathered from this initiative will be critical in shaping future service offerings at John Lewis, potentially influencing the broader retail landscape in terms of sustainability and consumer engagement.
John Lewis’s initiative with Timpson Group marks a significant step towards sustainable fashion, aiming to extend the life of garments through quality repair services.
