British womenswear brand Jigsaw enhances its market presence in Ireland.
- Jigsaw’s collection now available in Brown Thomas’s Limerick and Blanchardstown branches.
- The partnership includes online shopping through Brown Thomas’s ecommerce platform.
- This move complements Jigsaw’s existing presence in Dublin and near Grafton Street.
- Recent leadership changes at Jigsaw signify strategic alignment with expansion efforts.
British womenswear brand Jigsaw has strategically expanded its footprint in the Irish market through a significant partnership with the renowned department store chain, Brown Thomas. The collaboration sees Jigsaw’s collections becoming available as concessions in Limerick and Blanchardstown branches, as well as being accessible through Brown Thomas’s comprehensive online shopping platform.
This development follows Jigsaw’s successful concession arrangement in Dublin’s Arnotts department store and its standalone retail presence near the bustling Grafton Street, effectively reinforcing its commitment to broadening its retail influence across Ireland.
The alignment with Brown Thomas is emblematic of a shared vision for quality and premium consumer experiences on the high street. According to Jigsaw’s head of retail, Vikky Baker, ‘We are delighted to further expand our business in Ireland partnering with Brown Thomas. As a renowned name known for delivering quality and premium experiences on the high street, Brown Thomas shares our commitment to excellence and aligns perfectly with Jigsaw’s unique offering.’
The partnership is timely, aligning with recent strategic changes in Jigsaw’s leadership. In March 2024, Julia Reimann was promoted to design director, succeeding Jo Sykes, while Louise Long assumed the role of buying director and Vicki Williams took on the position of people and culture director. These appointments suggest a concerted effort in fortifying the brand’s market strategy.
The collaboration between Jigsaw and Brown Thomas underscores a calculated approach to market expansion, bolstered by committed leadership and a focus on delivering distinctive fashion experiences to the Irish consumer.
Jigsaw’s partnership with Brown Thomas exemplifies strategic expansion within the Irish market, underpinned by leadership alignment and shared retail values.
