Jeremy Clarkson’s Hawkstone beer brand achieves national reach with Waitrose listing.
- The beverage will be available in over 300 Waitrose stores across the UK.
- Hawkstone is recognised for supporting British agriculture with locally sourced ingredients.
- The brand has quickly become the UK’s fastest-growing beer brand.
- Hawkstone’s premium lager has won the title of Country Winner at the World Beer Awards.
Jeremy Clarkson’s transition from television presenter to farmer has marked a significant achievement with the national listing of his Hawkstone beer and cider in Waitrose stores. This development is poised to extend the brand’s reach across the United Kingdom, with products available in more than 300 outlets. Clarkson launched Hawkstone in 2021 in collaboration with Cotswold Brew Co., named after a notable Neolithic standing stone near his Gloucestershire farm. This move underscores the brand’s rapid growth and prominence within the UK beverage industry.
Hawkstone’s line-up features a selection of beverages crafted from ingredients predominantly sourced from British agriculture. The lagers are brewed using barley grown by local farmers, while the cider is produced with apples sourced from British orchards. Such a commitment to domestic farming has won the brand a loyal following and contributed significantly to its status as the fastest-growing beer brand in the UK. The availability in Waitrose is expected to further bolster this reputation.
Highlighting its accomplishments, Hawkstone’s premium lager recently earned the honour of being named Country Winner at the World Beer Awards, establishing its standing as the best lager in England. In addition, the brand has been recognised with a Great Taste Award, solidifying its position in the market.
Jeremy Clarkson expressed his enthusiasm about the Waitrose listing, acknowledging the prestigious partnership and thanking the retailer for its support of British farming. His sentiment reflects a broader trend of consumers valuing locally sourced and produced goods, integral to the brand’s appeal.
Jourdan Gabbini, responsible for beer and cider selections at Waitrose, affirmed the retailer’s dedication to highlighting the finest British products. Gabbini articulated excitement over the introduction of the Hawkstone range, anticipating positive feedback from consumers. This collaboration not only enhances product visibility but also strengthens the commitment to British agriculture.
The collaboration between Hawkstone and Waitrose is set to amplify the brand’s visibility while reiterating its support for British agriculture.
