Jaguar Land Rover (JLR) has announced a notable rise in its plug-in hybrid vehicle sales, marking an important transition towards electric mobility.
- During the first half of the financial year, JLR experienced a 59% increase in plug-in hybrid sales compared to the previous year.
- Range Rover models saw significant global sales growth, with a 47% rise in plug-in hybrid purchases.
- Despite a downturn in some markets, the UK and North American sales have shown promising increases.
- As part of their strategy, JLR aims for all nameplates to offer electric variants by 2030.
Jaguar Land Rover has observed a considerable surge in the popularity of its plug-in hybrid electric vehicles (PHEVs), emphasising a gradual shift in customer preference towards electric vehicles. In the first half of the fiscal year, the company reported a 59% increase in PHEV sales, reflecting a growing acceptance of electric mobility among consumers.
The Range Rover’s plug-in hybrid variants experienced a 47% increase in global sales, showcasing consumer confidence in hybrid technology as a bridge to fully electric vehicles. In contrast, the Defender model saw a 23% rise in sales, indicating a robust demand across JLR’s hybrid offerings.
Mark Camilleri, the director of electrification services at Jaguar Land Rover, highlighted that there is a rising demand for hybrid models as consumers become more familiar with electrification. “PHEVs offer performance, fuel economy, and low emissions, achieving zero emissions in pure electric driving mode,” he noted.
Camilleri also expressed that hybrid vehicles provide a new ownership experience that prepares customers for a future of fully electric vehicles. This includes adapting to home and public charging infrastructures, which is essential for the seamless integration of electric vehicles into everyday life.
While there is a global retail sales decline in some regions, including a 22% drop in Europe and a 17% decrease in China, the UK market grew by 29%, and North America by 9% in the most recent quarter. This disparity highlights differing regional transitions towards electric mobility.
JLR’s strategy includes offering a pure electric variant for each nameplate by 2030, with the broader goal of achieving carbon net zero by 2039. These sales figures set the stage for the company’s upcoming half-year financial results announcement.
Jaguar Land Rover’s increasing plug-in hybrid sales underscore the automotive industry’s gradual shift toward electrification.
