2025 brings innovative loyalty programmes that redefine customer engagement.
- H&M’s programme highlights sustainability and fashion engagement.
- The RealReal offers exclusive pre-owned luxury perks.
- Adidas’ adiClub connects fitness and fashion enthusiasts.
- Sephora’s Beauty Insider capitalises on community and gamification.
H&M’s loyalty programme emphasises sustainability and personalised shopping experiences. Launched in 2017, it features a two-tier membership offering, beginning with a 10% welcome discount. This approach not only rewards purchases but also promotes sustainable practices like garment recycling, aligning environmental consciousness with customer rewards.
The RealReal stands out in the luxury space with its First Look programme. It provides early access to 20,000 new luxury items daily, and encourages sustainable fashion through consignment perks. Personalisation is a key strength, tailoring offers to user preferences, ensuring each customer feels valued and engaged.
AdiClub by Adidas merges fitness tracking with retail rewards. Members earn points through purchases and workout activities, embracing an active lifestyle. The four-tier system increases incentive, offering exclusive products and unique experiences, enhancing customer loyalty through non-monetary rewards.
Sephora’s Beauty Insider utilises gamification to enhance customer interaction. With its three-tier structure, the programme motivates members to accumulate points not only via purchases but through interactive challenges as well. This strategy creates a vibrant community, driving long-term engagement among beauty enthusiasts.
These loyalty programmes exemplify innovative strategies that cater to diverse consumer needs while fostering sustainable practices.
