In The Style, a popular womenswear brand, is set to embark on its journey into physical retail by teaming up with Tesco, a leading UK supermarket chain.
- The collaboration involves a summer collection featuring 22 pieces of womenswear, available in sizes UK6 to 22, offering a wide range of options for diverse body types.
- The collection will be available in 300 Tesco stores, making it accessible to customers nationwide and enhancing In The Style’s visibility.
- The initiative aims to fulfil the brand’s ambition of reaching a broader audience, aligning with its founder’s original vision.
- The collaboration comes on the back of Tesco’s reported sales increase, highlighting the supermarket’s expanding non-food division.
In The Style is making a significant transition from being a predominantly online retailer to establishing a physical presence by launching a summer collection in collaboration with Tesco. The collection consists of 22 distinctive pieces, catering to a variety of body sizes, and is set to be available in 300 Tesco stores across the UK.
Tesco’s partnership with In The Style marks a crucial development for both companies. The collection will be introduced in the stores and via the In The Style app starting on the 20th of June, at 8 am. This strategic collaboration not only enhances In The Style’s accessibility but also leverages Tesco’s extensive retail network.
Adam Frisby, the founder of In The Style, expressed his excitement over the partnership, stating, “I am so proud and excited to see In The Style partnering with F&F and launching in over 300 Tesco stores nationwide.” He emphasised how this collaboration aligns with his vision of making fashion accessible to a wider audience.
Ben Lee, head of design at F&F, highlighted the focus on quality and versatility, noting, “We have really focused on elevating our fabric and quality this season to ensure they have longevity and can be worn again and again.” This approach reflects a commitment to sustainability and style relevance.
This collaboration coincides with Tesco’s strong sales performance, where the supermarket reported £15.3 billion in sales for the quarter ending 25th May 2024, a considerable increase driven in part by its vibrant clothing sector.
The partnership between In The Style and Tesco signifies a strategic move towards accessible fashion retail, benefiting both brands and their customers.
