Adam Frisby, the founder of In The Style, is stepping down, leaving a significant gap in the renowned fashion retailer.
- Frisby shared his emotional departure on Instagram, expressing the difficulty of his decision after over a decade of dedication.
- His resignation follows his transition from CEO after helping steer the company back to profitability.
- The brand, which Frisby founded in 2013, was sold to Baaj Capital, allowing it to avoid administration.
- Despite leaving, Frisby hinted at future ventures, signalling this is not his business farewell.
Adam Frisby, the visionary behind the popular fashion brand In The Style, has announced his departure, marking the end of an era for the company. In a heartfelt Instagram post, he acknowledged the weight of his decision, describing it as made with a ‘heavy heart’. Having poured over a decade of effort into the brand, Frisby’s exit represents a pivotal moment.
Frisby detailed the challenges leading up to his decision, having vacated his CEO position at the end of the previous year. His efforts were instrumental in navigating the retailer through a critical period, ultimately returning it to profitability. This milestone came after the sale of In The Style to private equity firm Baaj Capital, a strategic move that safeguarded the company from financial jeopardy.
In his departure message, Frisby conveyed his deep connection to the business he had built from his bedroom in 2013, highlighting the strong reputation and values the brand has upheld. “You guys know me well enough to know that any decision to give up my shares and entirely leave the business I love and founded… would have been incredibly difficult,” he stated, underscoring the significance of this transition.
Despite stepping away from In The Style, Frisby hinted at future opportunities, suggesting that he intends to remain active in the business world. He expressed enthusiasm for new ventures, indicating that this departure may simply be a stepping stone to his next entrepreneurial journey.
Adam Frisby’s departure from In The Style is a significant transition, yet it sets the stage for his future endeavours.
