Iceland is entering a new phase with its relaunch in Ireland.
- The frozen food retailer has established partnerships with Dunnes Stores.
- Concessions will be launched in Dublin’s Point Village and The Square Tallaght.
- Over 200 frozen food lines and exclusive brands will be available.
- Iceland aims to deliver quality and affordability to Irish customers.
Iceland has taken strategic steps to expand its presence in the Irish market by launching concessions within Dunnes Stores in Dublin. This move marks a significant re-entry into Ireland, following the company’s continued expansion strategy in other regions.
The new concessions will be located in two prominent locations: Point Village and The Square Tallaght. These concessions will feature an extensive range of over 200 product lines, offering a variety of frozen food options that cater to diverse customer needs.
Among the offerings, customers can expect exclusive Iceland brands such as Myprotein, Sides, Slimming World, Greggs, Harry Ramsden’s, and TGI Fridays. These brands have been successful in the UK market and are anticipated to resonate well with Irish consumers due to their quality and popularity.
Iceland’s management has expressed enthusiasm for the partnership, highlighting the opportunity to bring high-quality, cost-effective frozen foods to Irish households. Their objective is to replicate the success experienced in the UK by providing value through both well-known and exclusive product lines.
The announcement, made via LinkedIn, emphasised Iceland’s commitment to delivering customer satisfaction through quality and value, reinforcing their position as a leader in the frozen food sector.
Iceland’s collaboration with Dunnes Stores signifies a promising expansion strategy within Ireland’s competitive retail market.
