Iceland has unveiled a significant expansion of its product line, introducing over 500 new items.
- This expansion includes a mix of own-label products and well-known brands like Cathedral City and Mars.
- Among the new entries are diverse meal kits, including BBQ pulled pork and double bacon cheeseburgers.
- The retailer continues its collaboration with TGI Fridays, presenting exclusive items such as vegan chicken strips and corn dogs.
- Iceland emphasises value and variety, aiming to offer unique options that cater to cost-conscious families.
Iceland has embarked on an impressive expansion of its product range, launching over 500 new items available both online and in-store. This latest endeavour underscores the company’s commitment to variety and value in the competitive frozen food sector. The new offerings span both own-label products and collaborations with esteemed brands such as Cathedral City, TGI Fridays, and Mars. This strategic move seeks to enhance Iceland’s appeal among diverse consumer demographics.
Within its own-label portfolio, Iceland has introduced an array of innovative meal kits designed to cater to the evolving tastes of its customers. Notable mentions include the BBQ pulled pork quarter pounder meal kit and the double bacon cheeseburger kit. Additionally, seafood enthusiasts can enjoy selections like breaded popcorn shrimp, while those with a sweet tooth might indulge in fruit curry, toffee apple cheesecake, and cherry bakewell cheesecake.
The partnership with TGI Fridays persists, bringing a distinct array of exclusive offerings to the shelves. This includes items such as vegan chicken strips and American hot loaded doughballs, enhancing Iceland’s reputation as a destination for diverse culinary experiences. The introduction of corn dogs with ketchup and honey mustard and the tantalizing caramelised biscuit blondie further exemplifies the unique choices available.
Furthermore, collaborations with Cathedral City have led to inventive food combinations, featuring cheesy hash browns and cauliflower cheese and bacon. Other notable additions, such as cheesy garlic mushroom bake and tear and share bread, expand the brand’s offerings, appealing to consumers seeking both traditional and novel flavours.
Iceland’s commitment to providing value is also evident in its new takeaway-style meals, featuring Blue Dragon’s items like pizza hoisin duck and chicken noodles. Sweet offerings have been diversified with options like Mars Galaxy cookie crumble cheesecake and M&M’s cookie pie. The statement from Andrew Staniland, buying director at Iceland Foods, encapsulates this philosophy: “We’re always big on value and variety at Iceland. Our latest range of hundreds of new products, many of which shoppers simply won’t find anywhere else, is testament to our commitment to put money back in shoppers’ pockets when they need it most.”
Iceland’s strategic expansion of its product range signifies a keen understanding of market demands, aligning with its commitment to diversity and value.
