Amidst Morrisons’ technical issues, Iceland saw a significant rise in last-minute Christmas orders.
- Morrisons faced disruptions with its loyalty card system, impacting discounts for customers.
- Cancelled online orders from Morrisons led customers to seek alternatives for festive essentials.
- Iceland capitalised on the opportunity, with turkey sales increasing by 200% in hours.
- The retailer’s Bonus Card holders over sixty are set to receive additional in-store discounts.
Morrisons experienced widespread technical difficulties with its More loyalty card system, which prevented many customers from redeeming their discounts. This issue, combined with reports of cancelled online orders, left numerous families in urgent need of sourcing their Christmas food staples.
As a result of these complications at Morrisons, a large number of customers turned to Iceland, a retailer specialising in frozen food, to secure essential items such as turkeys and trimmings. Demand for Iceland’s Christmas offerings surged significantly, resulting in a dramatic increase in sales within a short period.
Iceland reported that turkey sales escalated by 200% within just a few hours, as customers scrambled to ensure they had the necessary ingredients for their festive meals. Other popular items, including stuffing, pigs in blankets, and Christmas puddings, also saw a rapid uptick in sales.
In response to the sudden influx of customers, an Iceland spokesperson expressed the company’s commitment to delivering under pressure, mentioning, “What a morning, sales of our Christmas produce rocketed and we were more than happy to oblige and make sure Christmas wasn’t ruined for families who switched to us. Like Santa, we always deliver, come rain, shine or snow. Oh and thanks Morrisons for the extra orders, Merry Christmas.”
To further support their clientele during this busy season, Iceland offered its Bonus Card holders aged over sixty an additional 10% discount for in-store purchases, recognising the financial challenges faced by many during this festive period.
Iceland effectively managed to cater to holiday shoppers, turning Morrisons’ customer service disruptions into an opportunity for increased sales.
