Iceland has entered into a partnership with Deliveroo to expand its rapid delivery service across the UK.
- The new service will be rolled out in 53 Iceland stores initially, with plans to reach over 800 by the end of October.
- Customers can access over 3,000 products, including own-brand and branded items, through the Deliveroo app.
- The service offers same-day delivery within 25 minutes, providing convenience to shoppers.
- This initiative marks significant growth for Iceland and increased accessibility for its customer base.
Iceland, renowned for its frozen food range, has established a new partnership with Deliveroo to enhance its rapid delivery capabilities. Starting from 25 September, Iceland will initiate its quick delivery service from 53 stores, with ambitions to expand into more than 800 outlets by the end of October. This strategic move allows Iceland to reach a more extensive consumer base by offering both own-brand and branded products.
Through the Deliveroo app, customers can select from a wide range of over 3,000 products, encompassing essentials, fresh and frozen groceries. This collaboration offers a significant advantage for shoppers, facilitating same-day delivery within approximately 25 minutes.
The partnership not only provides access to Iceland’s exclusive products such as TGI Fridays, Greggs, and My Protein lines but also includes seasonal merchandise and extended value ranges. By leveraging Deliveroo’s platform, Iceland enhances its online presence and meets the growing demand for convenient grocery shopping.
Iceland’s Foods International and Partnerships Director expressed enthusiasm about the collaboration, emphasizing the brand’s commitment to providing innovative and value-driven products to their customers regardless of location. Meanwhile, Deliveroo’s Vice President of New Verticals highlighted the opportunity to deliver thousands of products swiftly, catering to the increasing demand for convenient grocery delivery across the UK.
This initiative represents a moment of growth and diversification for Iceland, aligning with consumer preferences for rapid and easy access to food products from home. Both companies stand to gain from this arrangement, as it promises to bring Iceland’s offerings more readily to consumers who prioritise convenience.
The collaboration between Iceland and Deliveroo is poised to significantly enhance accessibility and convenience for customers seeking rapid grocery solutions.
