Iceland launches an extensive new range of 800 products, diversifying its offerings across frozen foods, confectionery, and general merchandise.
- The latest additions include Jamie Oliver’s frozen food dishes and revamped Piccolino and Blue Dragon ranges.
- Products are available both in-store and online, catering to a wide customer base.
- New innovations focus on ready meals and family favourites, ensuring appealing choices for diverse tastes.
- Iceland aims to enhance customer experience by responding to shopper feedback with this broad product expansion.
Trade publication Retail Gazette reported that Iceland and The Food Warehouse recently unveiled 800 new product lines, marking a significant extension to their existing range. This expansion is part of the company’s ongoing efforts to innovate and cater to evolving consumer preferences.
Launching nationwide this week, the new lines encompass a variety of categories, most notably frozen food staples, confectionery items, and seasonal general merchandise. These additions reflect Iceland’s commitment to offering comprehensive choices for its customers as they prepare for the upcoming autumn season.
Among the notable introductions are Jamie Oliver’s new frozen food dishes. Additionally, the Piccolino range has been revitalised to include 14 new offerings such as Bolognese Bites, Calzone Meat Feasts, and Chilli Prawn Linguine, appealing to those seeking convenient yet diverse meal options.
In a move to enhance its Oriental cuisine selection, Iceland is relaunching the Blue Dragon range with five innovative products, including Tempura Prawns, Teriyaki Beef Noodles, and Salt and Pepper Sweet Chilli Chicken Pizza. This initiative is designed to cater to customers interested in exploring diverse international flavours at home.
Paul Dhaliwal, Iceland’s Chief Commercial Officer, expressed enthusiasm for the launch, emphasising the brand’s dedication to incorporating shopper feedback into their offerings. He highlighted that the wide array of products, introduced under well-known brands, is intended to provide exciting new culinary options to customers across Iceland and The Food Warehouse outlets.
Iceland’s expansive product range reflects its strategic focus on customer-centric innovation and adaptability in the retail sector.
