Iceland Foods is launching an exclusive Blue Dragon product line aimed at consumers seeking affordable takeaway alternatives.
- The range includes 12 Asian-inspired items with updated packaging, launching on 28 August.
- Products like Hoisin duck with pancakes and sweet chilli chicken pizza are featured, catering to diverse taste preferences.
- Half of the range is available in Iceland’s cost-effective 3 for £10 offer, enhancing value for budget-conscious shoppers.
- This initiative aligns with broader price cuts across 200 products as Iceland addresses the cost-of-living crisis.
Iceland Foods has announced the launch of an exclusive line of Blue Dragon products, timed for release on 28 August. This strategic move aims to cater to consumers pursuing affordable yet quality alternatives to traditional takeaways. The offering consists of 12 new Asian culinary items, each coupled with updated packaging to attract the modern shopper.
Significantly, the range includes popular items such as Hoisin sauce half duck with pancakes, priced at £7.00 for a 540g serving. For those looking for a twist on traditional favourites, options like the Hoisin and duck pizza (£3.50 for 389g) and sweet chilli chicken pizza present innovative dining choices.
In a bid to offer better value, half of this range can be availed under Iceland’s 3 for £10 promotion. This particular pricing strategy underscores Iceland’s commitment to providing cost-efficient options for families, especially amid ongoing economic challenges.
Group buying director at Iceland Food, Andrew Staniland, highlighted the significance of this launch, stating: “Nothing beats a Friday night family takeaway. But the price of one today means they’re out of reach for many families – especially those with lots of mouths to feed. Our exclusive new Blue Dragon range means families don’t have to miss out.”
This launch is part of Iceland’s broader initiative to reduce prices on 200 products, allowing savings of up to £3.75 on items including Richmond Sausages and Greggs cheese and onion bakes. Such measures reflect the company’s proactive stance in mitigating the cost-of-living pressures faced by families.
Iceland Foods’ new Blue Dragon range delivers diverse, affordable dining options, addressing consumer needs amidst challenging economic times.
