In response to rising costs, Iceland Foods announces a new line of budget-friendly options for back-to-school essentials.
- Iceland’s initiative includes discounts on lunchbox staples and everyday household items, aimed at alleviating parental financial pressures.
- New research indicates a significant percentage of parents are concerned about affording essentials as school resumes.
- The retailer’s actions come amidst growing expectations for supermarkets to aid families during back-to-school periods.
- Over 500 new own-label and branded items have been launched by Iceland Foods to support this initiative.
In a strategic move to counteract the increasing financial burden faced by families, Iceland Foods has introduced a new range of budget-friendly options. These options are thoughtfully curated to include lunchbox essentials and everyday household items, offering significant savings on items priced at £2 for sandwich fillers, £2.40 for sausage rolls, and £3 for notepads.
Insights from Iceland Foods reveal an underlying anxiety among a substantial portion of parents regarding school-related expenses post-summer break. Approximately 46% of parents voice concerns over affording lunchbox essentials, while over half worry about the general costs of school uniforms and stationery. This trend reflects a year-on-year increase in financial apprehensions, with 63% of parents reporting heightened anxiety compared to 2022.
The public sentiment has become evident, with 65% of Britons asserting that supermarkets should play a more proactive role in alleviating parental concerns during the back-to-school season. Responding to this call, Iceland’s initiative coincides with the launch of over 500 new products, including both own-label and acclaimed brands such as Cathedral City, TGI Fridays, and Mars.
Richard Walker, Executive Chairman of Iceland Foods, empathises with the financial strain experienced by parents. “While the summer holidays presented their own challenges, we are acutely aware of the back-to-school financial pressures,” Walker explains, reinforcing the company’s commitment to providing accessible value-focused solutions.
Amidst this, Iceland is not alone in its efforts. Asda, for instance, has also introduced a ‘Back to School’ bonus via its Rewards app to further aid parents in managing essential purchase costs.
The collaborative efforts by supermarkets like Iceland and Asda aim to substantially relieve the financial burden of back-to-school shopping for parents.
