Holland & Barrett is set to expand its presence in UK travel hubs, following successful existing outlets.
- The health and wellness retailer explores innovative store formats in stations.
- Five existing travel locations have set a precedent for further expansion.
- A Dublin kiosk trial is underway, indicating broader ambitions.
- The brand’s strategy includes partnerships with high street retailers like Next.
Holland & Barrett, a leading health and wellness retailer, is poised to enhance its presence across the United Kingdom’s travel hubs. This strategic move builds on the success of its existing store formats located in high-traffic areas such as stations, providing convenient access to consumers seeking health products on-the-go.
The retailer currently operates five travel-station stores that have proven highly effective, notably the London Bridge outlet, which Nick Gerrard, the property and format director, described as ‘hugely successful’. This success underlines the potential viability of expanding into additional travel locations, where there exists a significant opportunity to reach a larger customer base if the product offering aligns with consumer needs.
Further cementing its innovative approach, Holland & Barrett is trialing a sleek kiosk format at Dublin’s Jervis Center. This trial could serve as a model for future installations in other bustling locales, reflecting the brand’s adaptability and commitment to meeting diverse consumer demands through flexible store environments.
The drive towards accessibility also sees Holland & Barrett venturing into shop-in-shop partnerships, notably with the high street fashion retailer Next. This initiative has already seen the integration of its offerings in three of Next’s stores, illustrating a multifaceted strategy that goes beyond standalone outlets to include collaborative retail solutions.
Holland & Barrett’s strategic expansions and trials reflect its dynamic approach to retailing within travel hubs across the UK.
