H&M has launched a newly revamped store at Westfield Stratford City in London, featuring a first-of-its-kind digital concept.
- The store spans 5046sqm and includes extensive renovations focused on improving customer experience.
- New smart services like interactive fitting rooms and mobile checkouts are part of the store’s unique offering.
- The refurbishment highlights H&M’s commitment to modern shopping experiences and enhanced omni-channel services.
- Key H&M executives express pride and commitment to the evolving retail landscape in London.
H&M has unveiled its newly refurbished and technologically advanced store at Westfield Stratford City, London. This store spans an area of 5046 square metres and signifies a major transformation with extensive renovations, marking it as the flagship of H&M’s new digital concept in the United Kingdom.
The store introduces an array of innovative features aimed at enhancing the shopping experience. Interactive fitting rooms equipped with screens add a personalised touch, recognising the products customers try on and suggesting styling tips tailored to each garment. Customers can easily request different colours and sizes or order garments directly to the fitting room or from the H&M website.
The introduction of new technology on the shop floor includes mobile and self-service checkouts, designed to facilitate a seamless shopping journey. These features aim to streamline the purchasing process, allowing customers to shop with greater ease and efficiency anywhere in the store.
Klas Degeryd, H&M’s head of expansion for the UK and Ireland, stated, “The newly designed store truly reflects our investment and commitment to providing the best of our brand for our London customers.” He emphasised the thoughtful design and interactive elements that celebrate the joy of shopping in one of the world’s fashion capitals.
Camilla Henriksson, head of brand experience, noted that the space has been thoroughly reimagined to provide an environment full of inspiration and personal service. She highlighted that the refined architecture and innovative technology elevate the store’s offerings, ensuring a modern experience for all customers.
This innovative store concept at Westfield Stratford City underscores H&M’s dedication to enhancing retail experiences through technology.
