H&M marks its 20th anniversary of designer collaborations by re-releasing iconic collections.
- The initiative aims to make luxury fashion accessible once again, as pioneered by Karl Lagerfeld’s collaboration.
- Collections from brands like Marni, Moschino, and more will be available through a pre-loved initiative.
- The re-releases will be staggered across global cities, emphasising sustainability.
- Creative heads illustrate the commitment to making quality fashion available for everyone.
H&M celebrates the landmark anniversary of its designer collaborations by re-releasing select iconic pieces. Initiated two decades ago, starting with Karl Lagerfeld’s groundbreaking project, these partnerships redefined how high fashion could meet high street accessibility.
Leveraging a pre-loved initiative in collaboration with online marketplace Sellpy and other vintage retailers, H&M seeks to promote a circular fashion economy. This approach aligns with contemporary sustainability goals by reintroducing popular items from designers like Marni, Moschino, Versace, Comme des Garçons, and more.
Rather than a single release, H&M has opted for a series of launches across seven major cities, beginning in Paris and followed by London, Milan, New York, Barcelona, Stockholm, and concluding in Berlin. The in-store events are designed to engage fashion enthusiasts, while an online release will broaden accessibility.
H&M’s Creative Director, Jörgen Andersson, highlights the initiative as a means to reignite the love for these pioneering collections, while introducing them to a new generation. This sentiment is echoed by Creative Advisor Ann-Sofie Johansson, who emphasises the brand’s ethos of ensuring quality and creativity are universally accessible.
H&M’s initiative underscores its ongoing commitment to blending fashion innovation with sustainable practices.
