Fashion giant H&M Group has taken a strategic step by acquiring a minority stake in Swedish retail technology platform Voyado, marking an evolution of their ongoing partnership.
- The investment is aimed at enhancing ecommerce optimisation, personalised customer experiences, and streamlining communication across channels.
- Voyado’s strategy focuses on expanding its capabilities, serving larger clients, and facilitating international growth in markets like the UK and Germany.
- The partnership is further driven by H&M’s satisfaction with Voyado’s global rollout impact, enhancing value at scale for enterprise clients.
- Voyado’s ambition to position itself as Northern Europe’s leading retail tech partner aligns well with H&M’s investment goals and shared vision.
H&M Group has reinforced its strategic alliance with the Swedish retail technology company, Voyado, by acquiring a minority stake. For several years, H&M has utilised Voyado’s services, and this investment is seen as a natural progression of their relationship. It is expected to bolster collaboration and fortify H&M’s digital capabilities in ecommerce optimisation, personalised customer experiences, and streamlined communication across various channels.
Voyado is dedicated to advancing its platform features, catering to larger enterprises, and generating more value for its customers while also pursuing international expansion. The move aligns with Voyado’s long-term objectives to strengthen its market presence by entering significant markets such as the UK and Germany. As Voyado CEO Erica Sandelin Ekelund remarked, “Our ambition is to establish Voyado as Northern Europe’s most beloved retail tech companion while maintaining profitability and scalability.”
H&M Group’s endorsement provides not only financial support but also valuable insights that are expected to drive Voyado’s future growth. Erik Lagerblad, Head of H&M Group Ventures, expressed confidence in Voyado’s progress, stating, “We are really impressed by Voyado’s journey so far. After rolling out their solution globally, we’ve seen first hand the difference it makes in creating value at scale.” Such sentiments underline the strategic importance of this investment in enhancing Voyado’s offerings for other major enterprise customers.
The partnership is mutually beneficial, as it furnishes H&M with advanced technological tools to engage with customers more effectively, while Voyado gains the resources necessary for accelerated scaling and entry into new market segments. This collaboration is significant as it represents a shared vision of future technological integration and market expansion.
The partnership between H&M Group and Voyado is set to enhance technological capabilities and expand market reach for both entities.
