Australian electricals and home retailer Harvey Norman has opened its first UK store.
- The flagship store covers 57,000 sq ft at Merry Hill shopping centre.
- It offers luxury furniture, appliances, technology, and entertainment products.
- Dedicated areas are designated for brands like Dyson, Apple, and Samsung.
- Harvey Norman aims to blend product variety with renowned customer service.
Harvey Norman, a prominent Australian lifestyle, home, and technology retailer, has launched its first UK store, marking a significant milestone in its expansion efforts. Situated in the Merry Hill shopping centre in the West Midlands, the store spans a substantial 57,000 square feet. This flagship location is tailored to meet diverse consumer needs, offering a wide selection of luxury furniture items such as sofas, dining sets, and bedroom suites, alongside an array of smaller essentials like kitchenware.
The extensive space also includes designated sections for home appliances and cutting-edge technology products from leading brands including Dyson, Shark, Apple, Samsung, LG, Miele, and Sage. In addition to these offerings, a uniquely designed cooking appliance centre has been established specifically for this location, enhancing the shopping experience.
Lachlan Roach, Managing Director of Harvey Norman UK, expressed enthusiasm about the strategic entry into the UK market, stating, “With over 300 stores in eight countries across the globe, it will be no surprise that we have been wanting to make our entrance to the English market for a while.” Roach emphasised the choice of Merry Hill as a “key national destination” and highlighted its vibrant community, making it an ideal setting for their flagship UK store.
The new store aims to embody the customer-centric philosophy that Harvey Norman is globally recognised for, promising a comprehensive range of lifestyle, technology, and entertainment products accompanied by the level of service that has become synonymous with the brand.
Harvey Norman’s entry into the UK market is a strategic move designed to leverage its international expertise and strong brand reputation at a key retail destination.
