Harrods celebrates its 175th anniversary with the relaunch of its own brand, incorporating luxury stationery and accessories.
- The initial collection debuts with a range of items such as shoulder bags and leather-bound notebooks.
- Design elements include the Harrods logo and Knightsbridge architectural inspirations.
- Further collections, featuring cashmere and nightwear, are planned for the autumn season.
- Michael Ward affirms the alignment of Harrods’ own products with the store’s luxury standards.
Harrods, the esteemed luxury department store, has marked its 175th year by reintroducing its own brand, commencing with a luxurious stationery and accessories collection. Located on the lower ground floor of its Knightsbridge location, this collection highlights an array of items including shoulder bags, leather-bound notebooks, mugs, pens, and water bottles, curated with an emphasis on holiday themes and gift-giving.
These products will be accessible online within the month and feature design elements that echo the Harrods brand identity, using its logo and architectural motifs from the Knightsbridge store.
Planned expansions within the collection include a cashmere and nightwear line scheduled for autumn, ultimately extending to Christmas gifts throughout 2024 and 2025.
Michael Ward, Harrods’ managing director, emphasises the alignment of Harrods’ own-brand products with the store’s renowned luxury standards. He states, “The Harrods name stands for the highest standards of luxury, and Harrods own-brand products are a reflection and representation of these standards.”
Ward further highlights the meticulous selection process for raw materials such as cashmere sourced from British suppliers and bespoke designs for leather embossed stationery, reflecting the quality and care synonymous with Harrods.
Harrods’ own-brand relaunch underscores its commitment to luxury and quality, further enhancing its storied reputation.
