Harrods has embarked on a significant digital transformation journey, re-launching its ecommerce platform.
- The revamped website aims to enhance the customer shopping experience through seamless navigation and integration.
- Harrods partners with Scayle, leveraging their expertise to innovate and manage the online platform effectively.
- Plans to launch a new mobile app signal further commitment to digital evolution.
- The initiative reflects Harrods’ strategy to offer premium experiences globally.
Harrods has initiated a substantial overhaul of its digital operations, focusing on the re-launch of its ecommerce platform. The luxury department store intends to enhance online purchasing by providing a seamless customer journey, achieved through a partnership with ecommerce specialists, Scayle. This strategic collaboration is designed to elevate the overall customer experience, taking advantage of refreshed landing pages and a sophisticated, headless front-end system.
The technological advancements in the new website include an integrated ERP and cohesion with all third-party systems. This development aligns with Harrods’ aim to streamline operations and increase efficiency across its digital landscape. Scayle’s role extends to the provision of systems for product information, shop management, and order management, ensuring a robust infrastructure that supports Harrods’ ambitions for global scale.
Harrods plans to continue this digital evolution with the launch of an ‘upgraded’ mobile app in the coming months. This move underlines their commitment to provide a cutting-edge digital shopping experience, aligning with customer expectations in an increasingly mobile-centric world.
Caitlin Innes, Harrods’ Chief Digital and Customer Officer, underscores the importance of choosing partners committed to innovation, stating Harrods’ enthusiasm about the successful and rapid deployment of the new platform. “We are excited to partner with a commerce platform that allows us to deliver the premium experiences on an increasingly global scale,” she remarked, highlighting the strategic importance of this digital transformation in maintaining competitive advantage.
Harrods’ digital overhaul represents a strategic commitment to enhancing customer experience and expanding its global digital presence.
