Haribo is opening a new store at Bluewater Shopping Centre, marking its first location in the UK outside an outlet.
- The Bluewater store is Haribo’s 11th in the UK, scheduled to open in early 2025.
- This new venture follows the brand’s successful Hide N Seekers activation, which featured a large ball pit filled with prizes.
- Rebecca Fox, Haribo’s UK head of retail, expressed excitement about bringing more joy to Kent with the new store.
- James Waugh, Bluewater centre director, highlighted the unique shopping experience Haribo will provide.
Haribo is set to expand its presence in the United Kingdom with the opening of a new store at the Bluewater Shopping Centre in Kent. This development is significant as it represents Haribo’s first location outside of an outlet setting within the UK, signalling a strategic move to enhance its retail footprint. The store, which will be the 11th Haribo location across the UK, is planned for an early 2025 opening.
The decision to open in Bluewater follows the positive reception of Haribo’s Hide N Seekers activation. This event, which captivated the imagination of many, featured the UK’s largest ball pit, offering a plethora of prizes and sweets, showcasing the brand’s ability to engage consumers in innovative ways.
Rebecca Fox, the UK head of retail for Haribo, shared insights into the company’s aspirations with this new establishment, stating, ‘We’re thrilled to bring more childlike happiness to Kent with our Bluewater store.’ Her comments reflect the company’s ongoing investment in broadening its appeal and providing joyful retail experiences.
James Waugh, the director of Bluewater Shopping Centre, also voiced his support for the new Haribo store, suggesting that it will add a distinctive element to the shopping experience available at Bluewater. He acknowledged that customers will likely appreciate the engaging and experiential nature of the Haribo shop, thereby enriching their visit to the centre.
Haribo’s new store at Bluewater signifies a bold step in its retail strategy, promising unique experiences for its customers.
