UK activewear brand Gymshark announces the appointment of Sian Keane as Chief People Officer.
- Sian Keane transitions from Farfetch, bringing over 11 years of experience to her new role.
- Keane’s focus will be on enhancing Gymshark’s people strategy and talent management.
- The appointment follows a series of strategic hires, strengthening Gymshark’s leadership team.
- Keane’s role is pivotal in Gymshark’s ambition to become a lasting brand.
The UK-based activewear giant Gymshark has officially appointed Sian Keane as its new Chief People Officer, marking a significant leadership change. Keane transitions to Gymshark after an extensive career at Farfetch, where she held multiple strategic roles over 11 years, including most recently as Chief People Officer from 2018 to 2024.
Over the years at Farfetch, Keane has been instrumental in shaping the company’s talent strategy, initially serving as Vice-President of Talent and People and then advancing to Executive Vice-President of People. Her contributions have been pivotal in Farfetch’s global expansion and success. Additionally, her work as a founding member of the education and community partnerships committee at the Fashion Minority Alliance underscores her commitment to diversity and inclusion within the fashion industry.
At Gymshark, Keane is tasked with spearheading the company’s people strategy, which encompasses the attraction, development, and retention of talent. According to Ben Francis, founder and CEO of Gymshark, “It’s no secret that I want Gymshark to become a brand that outlives us all. To achieve this, we need the very best people driving us forward and sharing this ambition – they are comfortably our most important asset.” Francis’s statement highlights the strategic importance placed on human resources in achieving long-term brand success.
Keane’s appointment complements a series of high-profile hires by Gymshark aimed at bolstering various aspects of its operations. This year’s additions include Hannah Mercer, former Global Vice-President at Adidas, and Kim Dolder, former Senior Vice-President and General Manager at Gilly Hicks, to new strategic positions. These moves signify Gymshark’s focused approach to enhancing its market position through strong leadership and innovative strategies.
Keane’s arrival at Gymshark is set to be a transformative step in the company’s journey to establishing a strong global presence.
