Go Outdoors has unveiled a new running section, Kudos Run, enhancing its sport offerings both in stores and online.
- The department features high-end footwear, clothing, wearable technology, and nutrition from renowned brands including Adidas, Asics, and Garmin.
- A rollout across six flagship stores, including the new York store, aims to provide a targeted shopping experience for runners.
- State-of-the-art foot scanners in selected locations offer personalised footwear recommendations based on detailed gait analysis.
- CEO Lee Bagnall emphasises the commitment to supporting runners with quality products and expert advice.
Go Outdoors has announced the launch of Kudos Run, a new department dedicated to running enthusiasts, available online and across six flagship stores. This initiative aims to bolster the company’s sports offerings by providing a range of premium products tailored for running. Brands like Adidas, Asics, Garmin, Merrell, New Balance, and Salomon are featured, ensuring a broad selection of footwear, clothing, and wearable technology to meet diverse needs.
The department not only caters to online shoppers but also extends its presence in physical stores, notably the newly opened York location, along with outlets in Swindon, Coventry, Stoke, Derby, and Stockton. This strategic rollout is designed to attract a wide customer base, offering specialised products that enhance the running experience.
In a bid to provide an optimal shopping experience, selected stores are equipped with advanced foot scanners developed by Volumental. These scanners provide in-depth gait analysis and detailed assessments, allowing for accurate footwear recommendations that can improve performance and prevent injuries. This technological integration underscores the brand’s commitment to delivering high-quality service and support to its customers.
According to CEO Lee Bagnall, running remains a popular pursuit with no signs of decline. He remarks, “We’re proud to offer a dedicated space that truly supports runners with the best products and expert guidance.” By enhancing brand partnerships and introducing innovative gait analysis tools, Go Outdoors positions itself as a leading destination for runners of all skill levels.
Kudos Run solidifies Go Outdoors’ position as a premier destination for runners, offering comprehensive support through high-quality products and specialised services.
