George at Asda has unveiled a new partnership with TV presenter Stacey Solomon to launch a homeware range.
- The collection, named ‘At Home with Stacey Solomon Exclusively for George Home’, comprises over 200 pieces.
- Items span various home categories such as bath, bed, dining, living, and accessories.
- The range is inspired by personal themes from Solomon’s life, including motifs of her dogs.
- Set to launch on 7 September, the collection offers affordable pricing from £1.
George at Asda has announced an exclusive collaboration with television personality Stacey Solomon, aimed at bringing a unique homeware line to consumers. This partnership marks Solomon’s first venture into designing a comprehensive collection, aptly named ‘At Home with Stacey Solomon Exclusively for George Home’.
Spanning over 200 individually crafted pieces, the range offers an extensive array of home essentials, encompassing categories like bath, bed, dining, living, and stylish accessories. Each item reflects Solomon’s personal style and interests, incorporating elements such as dog motifs inspired by her pets, Peanut and Teddy.
The collection stands out not only for its breadth and customisation but also for its affordability. With items priced as low as £1, the launch promises accessibility, ensuring style and quality are within reach for a broad audience. This initiative is set to make a significant splash in the homeware market.
Products within this collection are set to debut on 7 September, with an initial release featuring seasonal autumn-themed accessories. This strategic move indicates a commitment to refreshing the range periodically, aligning with both consumer trends and seasonal demands.
Stacey Solomon expressed her enthusiasm, highlighting her obsession with interiors and the joy of designing affordable, quality pieces. Solomon drew inspiration from personal elements like the olive trees in her home, which are integrated into the design motifs. Liz Evans, from George at Asda, also echoed excitement about this partnership, emphasising the strong connection Solomon has with customers.
This collaboration between George at Asda and Stacey Solomon signals a promising addition to the market, blending personal design with accessible homeware solutions.
