Danish fashion brand Ganni has closed its UK head office, impacting up to 50 roles.
- Ganni’s last day at the London office was on 26 July, with 10 out of 19 staff members continuing in various capacities.
- The office closure is part of a strategy to consolidate Ganni’s European offices, focusing on Paris as a global platform.
- Despite the closure, Ganni will maintain a presence in the UK through its stores and various stockists.
- Ganni’s strategic move aligns with leadership changes, including the appointment of a new CEO based in Paris.
The Danish fashion brand Ganni has strategically decided to close its UK head office, a move that affects up to 50 roles. This decision marks a pivotal shift in the brand’s European operational strategy, focusing resources and leadership in its Paris office.
The final operational day for Ganni’s London office, located in Islington’s De Beauvoir Block, was on 26 July. It was confirmed that 10 of the 19 personnel employed at this facility will remain with the company, albeit in different arrangements. This will likely involve relocation to Ganni’s other offices in Paris or Copenhagen.
This closure aligns with Ganni’s broader plan to consolidate its European offices. The strategy includes maximizing the potential of its Paris office as the primary global platform while retaining subsidiary offices in New York and Shanghai. The newly appointed CEO, Laura du Rusquec, is based in the Paris office, which underscores its importance in Ganni’s global strategy.
Despite the cessation of its London office operations, Ganni is committed to maintaining its presence within the UK market. The brand continues to operate four stores in London and a store at Bicester Village, alongside partnerships with major department stores and independent retailers.
This major operational shift coincides with leadership changes as former CEO Andrea Baldo transitions to lead Mulberry. This indicates a larger strategic realignment for Ganni, positioning its Paris office as a focal point in the brand’s ongoing expansion and restructuring efforts.
Ganni’s closure of its London office signifies a strategic realignment towards consolidating its European operations, with a renewed focus on Paris.
