Industry leaders discuss the integration of technology to future-proof fashion retail.
- Chris Williamson emphasises the convergence of physical and digital worlds through AR and VR.
- Fashion retailers advised not to overlook disruptive innovations in tech.
- Panellists include experts from N Brown, Asos, Schuh, and EXL.
- Insights shared during the Drapers Future of Fashion Conference 2024.
In a compelling episode of the Drapers Talks podcast, senior leaders from N Brown, Asos, Schuh, and EXL convened to discuss transformative technological strategies pivotal for future-proofing within the fashion retail sector. The discussion highlighted how imperative it is for retailers to embrace disruptive innovations to stay competitive and relevant in a rapidly evolving market environment.
Chris Williamson, the group director of technology at N Brown Group, underscored the importance of augmented reality (AR) and virtual reality (VR) in bridging the gap between the physical and digital realms. Williamson noted, “The physical and digital world are converging into one. AR and VR allow retailers to make the most of that,” signifying a shift towards a more integrated shopping experience that capitalises on virtual enhancements.
The conversation further delved into the need for fashion retailers to not only recognise but also harness the potential of advanced technologies in reshaping consumer interactions and operational processes. This sentiment was echoed by other panel members, who stressed the value of staying abreast of technological advancements to maintain a competitive edge.
With insights from Papinder Dosanjh, director of data science and AI at Asos, and Stephanie Legg, chief marketing officer at Schuh, the forum detailed the specific technologies anticipated to influence the industry profoundly. The panellists’ expertise provided a data-driven perspective on the future of fashion retail, advocating for a strategic embrace of tech-driven solutions.
The discourse was part of the Drapers Future of Fashion Conference 2024, which serves as a platform for industry stakeholders to exchange ideas and strategies essential for navigating the complexities of modern retail.
The integration of technology in fashion retail is crucial for sustaining future competitiveness and operational efficiency.
