Freemans collaborates with renowned singer Sophie Ellis-Bextor for a vibrant Christmas campaign.
- The 30-second advertisement features gift-giving scenes amidst a snow-covered backdrop.
- Ellis-Bextor’s ‘Freedom of the Night’ provides the musical setting for the advert.
- Freemans’ Style Squad showcases the latest fashion offerings in the campaign.
- Richard Cristofoli discusses the strategy behind early holiday promotions.
Freemans has partnered with singer Sophie Ellis-Bextor to present its 2024 Christmas advertisement. The short 30-second film captures Ellis-Bextor engaging in festive cheer as she delivers presents on a charming snow-laden street. Accompanied by a style squad donning the latest fashion collections from the retailer, the advertisement paints a vibrant picture of seasonal joy.
Set against the melodic backdrop of Sophie Ellis-Bextor’s ‘Freedom of the Night,’ the advert is designed to appeal both on social media and television, with its launch coordinated to coincide with broader Christmas shopping activities. This move is seen as particularly strategic, aimed at capturing consumer attention as they embark on their festive shopping journeys.
Richard Cristofoli, the chief customer officer for Freemans, highlighted the essence of timing in this year’s advertisement release. ‘Tis the season to start Christmas shopping,’ he indicated, emphasising the two-month countdown leading to the festivities. Cristofoli noted that many consumers are beginning their shopping earlier to better manage their finances during this period.
Freemans has deliberately timed the launch to offer shoppers two potential pay cycles before Christmas day. Through the Style Squad, Freemans is providing extensive advice, aiming to assist customers in selecting the ideal gifts while optimising their holiday budgets. The advertisement championing early shopping suggests it alleviates some of the seasonal pressures, offering quality and convenience through direct home deliveries.
While the advert cannot guarantee a personal delivery from Sophie Ellis-Bextor, it assures shoppers of the variety and affordability of gifts available when shopping with Freemans.
Freemans’ Christmas advertisement, featuring Sophie Ellis-Bextor, underscores the retailer’s strategy to engage early holiday shoppers through a compelling visual narrative.
