Frasers Group expands its international footprint through the acquisition of Holdsport, a leading South African sporting goods retailer.
- The transaction aims to broaden Frasers’ product range and geographic reach, leveraging Holdsport’s local market expertise.
- Holdsport’s established relationships with major brands like Nike and adidas are key assets in this strategic acquisition.
- The addition of over 88 stores in South Africa and Namibia strengthens Frasers’ position in the sport and leisure sector.
- Frasers CEO Michael Murray highlights the potential for growth combining Holdsport’s regional expertise with Frasers’ scale.
Frasers Group has strategically expanded its international presence by acquiring South African sporting goods retailer, Holdsport, from Old Mutual Private Equity and Holdsport’s management. The acquisition is part of a broader strategy to diversify Frasers’ product range and geographical reach, aligning with its vision for growth. By integrating Holdsport, Frasers Group aims to leverage the retailer’s established market presence and local expertise, enhancing its ability to navigate and penetrate the Southern African market.
Holdsport is renowned for its strong connections with major international brands, including Nike, adidas, Asics, Hoka, and Garmin. These relationships are seen as valuable assets, positioning Frasers to offer a wider selection of premium sporting goods. Alongside these brand partnerships, Holdsport boasts its own product portfolio, featuring brands such as First Ascent, Cape Storm, and OTG. The deal, therefore, allows Frasers to diversify its offerings further while maintaining high-quality standards.
Operating across multiple sectors including retail, wholesale, manufacturing, and ecommerce, Holdsport owns major brands like Sportsmans Warehouse, Outdoor Warehouse, and Shelflife. Holdsport’s extensive operations generated sales exceeding £130 million for the year ending February 2024. This robust performance is anticipated to complement Frasers’ existing operations.
With 88 stores across South Africa and Namibia, the acquisition considerably enhances Frasers’ footprint in the sport and leisure sector within the region. The geographic expansion is expected to support the growing demand for quality sporting goods.
Michael Murray, CEO of Frasers Group, described Holdsport as having “an incredible brand and reputation across Southern Africa.” He sees significant potential in combining Holdsport’s regional expertise and brand strength with Frasers’ scale and resources.
Bradley Moritz, CEO of Holdsport, expressed enthusiasm about the acquisition, emphasizing Frasers’ commitment to sports and outdoor retailing. According to Moritz, the deal not only represents a vote of confidence in Holdsport’s business but also in the economic prospects of Southern Africa.
The acquisition positions Frasers Group to strengthen its market position and expand its offerings within a dynamically growing region.
