Franck Denglos, a seasoned professional from Adidas, joins Under Armour, promising significant expansion in the EMEA region.
- Effective 1 September, Denglos assumes the strategic role tasked with overseeing diverse sales channels.
- Denglos brings over 25 years of expertise from prestigious roles within Adidas, enhancing Under Armour’s leadership.
- His appointment signifies Under Armour’s commitment to strengthening its commercial capabilities in a highly competitive market.
- Denglos is expected to enhance Under Armour’s EMEA operations through proven leadership and strategic insights.
Franck Denglos, previously serving as CEO of Adidas Italy, has joined Under Armour as its new Vice President of Commercial for Europe, the Middle East, and Africa (EMEA). His official tenure began on 1 September, marking a significant addition to Under Armour’s executive team. Denglos is expected to steer all sales channels, including wholesale, distributors, e-commerce, and retail, from his office in Amsterdam.
Denglos’s career at Adidas, spanning over 25 years, is marked by a series of strategic roles that illustrate his deep understanding of the sportswear industry. He commenced his journey in 1994 as a business unit manager, handling diverse categories like tennis, skate, basketball, and training. His prowess in product marketing was recognised in 1998 when he was promoted to lead marketing efforts across EMEA. Ascending further, he managed Adidas’s marketing and wholesale as VP, and in 2018, achieved the role of CEO of Adidas Italy, a testament to his leadership capabilities.
Kevin Ross, Senior Vice President and Managing Director of Under Armour EMEA, expressed his enthusiasm for Denglos’s appointment, noting, “We are delighted to welcome Franck Denglos as our new VP of commercial for EMEA, further solidifying our commitment to bringing in world-class talent that drives our business forward.” Ross highlighted Denglos’s proven leadership skills and acute business acumen, which are anticipated to elevate Under Armour’s commercial success across the region.
This strategic move by Under Armour underscores its intention to reinforce its market position and expand its influence across EMEA. Denglos’s extensive experience is expected to be pivotal in achieving these aims, as he is poised to apply his strategic insights and leadership to advance Under Armour’s business prospects in this region.
Franck Denglos’s appointment reflects Under Armour’s strategic focus on enhancing its EMEA operations and leveraging his industry experience for future growth.
