Asda has appointed Barney Burgess as interim VP of online operations, succeeding a future leadership role to David Devany.
- Burgess brings over 25 years of experience in retail, having a significant history with Tesco.
- He is tasked with managing Asda.com and George.com, reporting directly to Matt Kelleher.
- His role will continue until Devany’s transition from Iceland in 2025 is complete.
- This appointment follows changes in the executive team, including Andrew Staniland’s move to Morrisons.
Asda has officially named Barney Burgess as the interim Vice President of Online, stepping in whilst the company awaits the arrival of David Devany in 2025. Burgess is expected to manage and streamline operations at Asda.com and George.com, aligning with the strategic visions laid out by the Chief Digital Officer, Matt Kelleher. This decision is seen as a strategic move to maintain continuity and leadership in online operations during this transitional period.
Barney Burgess carries with him an extensive background of over 25 years in the retail sector, notably spending time at Tesco from 2007 to 2014. During his tenure there, Burgess was instrumental in launching Tesco’s click and collect service, marking a significant milestone in grocery home shopping. His expertise extends beyond Tesco; he also served at McKinsey as a consultant, offering insights into operational strategies for online grocery businesses, which makes him a fitting choice for this interim role.
Burgess’s appointment coincides with a notable shift in Asda’s executive landscape, as Andrew Staniland, initially poised to fill a vice-presidential role at Asda in March, shifts allegiance to Morrisons. Staniland is set to undertake the responsibilities of Group Trading Director at Morrisons by February, joining the executive committee. This move underscores the dynamic changes within the leadership roles among these major grocery retailers.
As Asda undergoes significant leadership transitions, Barney Burgess’s interim appointment is pivotal for maintaining its strategic direction in online operations.
