Hay Life, a promising new fashion brand, has made significant strides in the retail sector.
- The brand was founded by Ryan Llewellyn-Pace, formerly of Barbour.
- Hay Life has established wholesale partnerships with Next and John Lewis.
- The brand is available to rent through John Lewis’s platform and will be sold on Next’s website.
- A focus on sustainability is evident through collaboration with Sojo for repairs and alterations.
Hay Life, an emerging unisex fashion label, is making its mark in the retail industry through strategic partnerships with leading retailers. Founded by Ryan Llewellyn-Pace, the brand has secured its first major stockists, marking a pivotal step in its expansion. Formerly the managing director of Barbour UK and Ireland, Llewellyn-Pace brings significant industry experience to this new venture.
Set to become available on Next’s ecommerce platform this week, Hay Life’s approach combines online accessibility with rental options. The brand will also feature in John Lewis’s innovative menswear rental service, powered by Hurr, offering customers flexible purchasing alternatives. This partnership is set to expand in August with a broader retail launch at John Lewis.
In addition to these collaborations, Hay Life has signed agreements with independent retailers such as Out With Style and Outdoor and Country, enhancing its market presence and reach. These moves underline the brand’s commitment to establishing a robust retail network.
Central to Hay Life’s philosophy is a commitment to sustainability. The brand has teamed up with Sojo, a London-based company specialising in clothing repair and alteration, to support product longevity and circularity. This partnership not only aligns with environmental goals but also adds value for consumers seeking durable fashion options.
Ryan Llewellyn-Pace expressed gratitude for the support of major and independent retailers, recognising the challenges of entering the fashion market during economically turbulent times. His leadership is steering Hay Life towards a promising future, supported by a strong network of retail collaborators.
Hay Life’s partnerships mark a significant step in its growth, promising a bright future in the fashion industry.
