Flannels’ partnership with Sellier signals a growing trend in accessible luxury.
- Luxury reseller Sellier has transitioned its successful pop-ups in Glasgow and Liverpool into permanent concessions.
- Nearly £500,000 in sales were generated by the Glasgow and Liverpool pop-ups within six weeks, highlighting demand.
- A new permanent retail space is set to open in Flannels’ Belfast store, expanding their collaboration.
- This partnership aligns with Flannels’ goal to provide regional access to luxury brands such as Chanel and Louis Vuitton.
Flannels’ recent collaboration with Sellier marks a significant shift towards making high-end fashion more accessible across the United Kingdom. Following successful seasonal pop-ups, Sellier has now established permanent concessions in Flannels’ Glasgow and Liverpool stores, driven by consumer demand for luxury resale items. These pop-ups achieved nearly £500,000 in sales over a brief six-week period, underscoring the strong market appetite for preloved luxury goods.
The strategy to transition from pop-up to permanent status is a testament to the effective partnership between Flannels and Sellier, as well as a broader trend towards sustainable and accessible luxury fashion. Hanushka Toni, Sellier’s co-founder and CEO, expressed enthusiasm for this continued collaboration, stating, “We are incredibly excited to partner with Flannels for the second time, following our hugely successful pop-ups last year.”
Flannels’ initiative reflects its commitment to spearheading the movement towards accessible in-person luxury, eliminating the need for extensive travel to major cities. The venture aligns with the company’s objective of bringing luxury super brands like Chanel, Hermès, Dior, and Louis Vuitton closer to regional consumers, offering a curated selection of high-demand handbags and accessories.
This development is set to extend further with the opening of a new permanent retail space in Flannels’ Belfast store starting tomorrow, 19 June. This expansion not only broadens the geographical footprint of both Flannels and Sellier but also strengthens their market position in the competitive luxury resale sector, a niche that continues to gain momentum.
Flannels’ partnership with Sellier has successfully harnessed the demand for resale luxury, making high-end fashion more accessible.
