The Fenwick flagship in Newcastle has unveiled its 2024 Christmas display, reimagining ‘The Twelve Days of Christmas’.
- Created by Propability, the display tells the tale of Foggy the partridge, crafted by Chris Riddell.
- The enchanting window invites visitors on a journey beginning at Santa’s workshop, following Foggy’s adventure.
- Despite a festive display, Fenwick reported a significant pre-tax loss of £28.4m this year, attributing it to economic challenges.
- Leadership changes occurred as Nigel Blow was set to be CEO but did not assume the position.
Fenwick’s flagship store in Newcastle has launched its Christmas window for 2024, transforming the classic carol ‘The Twelve Days of Christmas’ into a new narrative developed by renowned author and illustrator Chris Riddell. This captivating display is open from 4 November throughout the festive season, offering visitors a chance to delve into a unique storytelling experience.
The display, created by British design and production firm Propability, revolves around the story of a partridge named Foggy. According to Riddell, ‘The journey through Fenwick’s Christmas Window follows Foggy’s quest to find Santa and make his pear tree grow.’ This adventure starts in the Broom Cupboard of Santa’s workshop and leads through a series of magical scenes.
Fenwick’s chief marketing officer, Mia Fenwick, expressed hopes that the windows will resonate with audiences either in-person or online, enhancing the joy of storytelling during the holiday season.
On a less festive note, the department store chain has faced financial challenges, posting a pre-tax loss of £28.4m for the year ending 26 January 2024. This marks a sharp downturn from the previous year’s pre-tax profit of £57.1m, which had been bolstered by the lucrative sale of its New Bond Street property.
In terms of leadership, Fenwick has experienced shifts as the incoming chief executive, Nigel Blow, who was appointed in July to succeed John Edgar, ultimately did not step into the role.
Fenwick’s 2024 Christmas window is a striking example of creative storytelling amid challenging times for the retailer.
