The Deskless Report 2024 offers insights into the evolving challenges faced by frontline workers across five key industries.
- Compared to previous findings, there’s a shift from crisis towards optimism, though underlying issues remain significant.
- Data reveals that career progression isn’t a universal solution for frontline satisfaction, with immediate needs like stability taking precedence.
- Empowering managers emerges as a critical strategy to align employee needs with organisational goals, yet many managers are underprepared.
- Comprehensive insights are provided on how to transform current frontline challenges into future opportunities.
The recent release of the Deskless Report 2024 shines a spotlight on the evolving landscape for frontline workers in retail, grocery, foodservice, hospitality, and logistics. It highlights a shift from the overwhelming crisis conditions of the past to a more optimistic outlook, although challenges such as understaffing and burnout persist. While fewer employees report feeling burned out, the environment is not yet ideal, indicating a landscape that is ‘less bad’ rather than truly good.
The common assumption that advancing career opportunities enhances job satisfaction is not entirely accurate, according to the data. While 56% of managers express interest in career development, only 41% of employees share this sentiment. This difference highlights that immediate concerns, such as consistent scheduling and effective communication, take priority over long-term career goals. Companies are encouraged to address these immediate needs to improve the daily work experience.
Managers play a pivotal role in bridging employee needs with corporate objectives, yet they frequently lack the necessary support. With 67% of managers feeling they often act without sufficient guidance, there is a strong case for enhanced training and support to empower them in their roles. Despite 66% of managers acknowledging organisational investment in their growth, daily challenges persist. Providing focussed training and prioritising well-being can improve managers’ confidence, and in turn, their ability to lead effectively.
The Deskless Report 2024 serves as a crucial tool for understanding and addressing the ongoing issues faced by frontline workers. It suggests that improving communication and fostering a sense of community are essential steps that can lead to substantial benefits for both employees and organisations. By understanding today’s challenges, businesses can lay the groundwork for tomorrow’s solutions.
The Deskless Report 2024 underscores the importance of addressing immediate frontline needs to pave the way for a more promising future.
